Cambridge Analytica | Vibepedia

Cambridge Analytica was a British political consulting firm at the center of the Facebook–Cambridge Analytica data scandal, which highlighted the dangers of data misuse in politics. Founded in 2013 by Nigel Oakes, Alexander Nix, and Alexander Oakes, the firm was known for its work on high-profile campaigns, including those of Ted Cruz and Donald Trump. The company's demise in 2018 was a direct result of the scandal, but its legacy continues to influence discussions around data privacy and election interference.